Here’s a jaw-dropping fact: nearly $208,000 was raised for local nonprofits during New England’s only NASCAR Playoffs Weekend—a testament to the power of community and the thrill of racing coming together for a greater cause. But here’s where it gets even more inspiring: this wasn’t just about the adrenaline on the track; it was about hearts racing off it, too. Let’s dive into how this incredible feat was achieved and why it matters.
On September 20, NASCAR Cup Series driver Ross Chastain, sporting his signature orange hat, joined over 400 race fans for the annual Track Walk event at New Hampshire Motor Speedway. Presented by LeMay Family Goodworks, this event alone was a highlight of the weekend, raising funds for the New Hampshire Chapter of Speedway Children’s Charities (SCCNH). And this is the part most people miss: SCCNH isn’t just a charity—it’s the official philanthropic arm of the speedway, working tirelessly to support children in need across New England.
During the September 19-21 NASCAR Playoffs weekend, SCCNH hosted an impressive lineup of eight fundraising events, including an online auction, Laps for Charity, a 50/50 Raffle, and even a Cornhole Tournament sponsored by Texas Roadhouse. Here’s the controversial twist: while many nonprofits struggle to raise funds, SCCNH not only hit but surpassed expectations, raising over $150,000—with more than $50,000 going directly to the 50/50 Raffle winner. Is this a sustainable model for other charities, or is it uniquely tied to the NASCAR community’s generosity? Let’s discuss.
Danielle Cyr, Director of SCCNH and NHMS Marketing, shared her excitement: ‘The support from race fans was absolutely incredible this year. Since we started the 50/50 Raffle in 2021, our goal has been to reach a $100,000 pot, and this year, the fans made it happen. We’re thrilled to distribute these funds in December to nonprofits across the region.’ But here’s the question: With SCCNH distributing over $2.1 million since 2009, how much of an impact does this really have on the lives of the nearly 1.5 million children they’ve supported? Is it enough, or do we need more initiatives like this?
One innovative fundraising idea introduced this year was the sale of custom bricks to create a walkway on NHMS property. For $200 (4” x 8”) or $350 (8” x 8”), fans can engrave their names, family names, or special messages, leaving a lasting legacy while supporting children in need. Here’s the catch: The walkway won’t be unveiled until NHMS’s 2026 NASCAR weekend. Is this a clever way to sustain long-term fundraising, or does it risk losing momentum?
Beyond SCCNH, 26 volunteer groups from New Hampshire, Maine, and Massachusetts pitched in during the NASCAR weekend, tackling everything from grandstand cleaning to concession stand management. In return, NHMS donated to the nonprofits these groups represent, raising an additional $57,062. But here’s the bold question: Are these volunteer efforts truly mutually beneficial, or do they exploit unpaid labor for corporate gain? Let’s hear your thoughts.
As we look ahead, SCCNH will continue its tradition of distributing grants to local nonprofits in December. In 2024, 36 grants totaling $120,000 were awarded. And here’s the emotional hook: Every dollar raised goes directly to helping children in need—whether it’s through schools, food banks, or other vital organizations. But is this enough to address the systemic issues these children face? What more can we do as a community?
If you’re inspired to get involved, race fans can purchase engraved bricks at FundraisingBrick.com or contact Danielle Cyr at [emailprotected] for sponsorship and volunteer opportunities. For those interested in volunteering during the 2026 NASCAR weekend, reach out to Deb O’Neil at [emailprotected].
Final thought-provoking question: As we celebrate this incredible fundraising achievement, how can we ensure these efforts create lasting change rather than just temporary relief? Share your opinions in the comments—let’s keep the conversation going!
